Clubhouse is definitely taking the internet by storm. Launched in April 2020, the new social networking app was valued at $1 billion on January 21, 2021 and has reached more than 6 million users on Feb 1, 2021.
Clubhouse is an invite-only audio-chat iOS app built around the idea of live audio-only interaction. It enables users to host chat rooms and have real-time conversations.
Despite its exclusivity, Clubhouse has seen an exponential growth in users. It has caught the attention of Silicon Valley investors, top-tier influencers, celebrities, etc. Notable names like Mark Zukerberg, Russell Brunson, and Elon Musk are using the app to chat in Rooms related to their industries and interests.
The fact that the conversations are live and unrecorded makes the content on Clubhouse sticky and engaging. This means that people are spending a lot of time on the app anticipating and searching for conversations about whatever they’re interested in.
For marketers and business owners, this can be a great opportunity to promote events, products, or services by establishing themselves as a go-to source in their industry. This, in turn, can result in generating high-quality leads.
However, lead generation on Clubhouse is a bit challenging. Mainly because:
- It’s not possible to send direct messages to other users.
- You can’t run ads on the app.
- The links you add to Clubhouse are not clickable.
So how can you actually generate leads from the Clubhouse app? In this article, we’ll walk you through some of the best tips and strategies to direct traffic from Clubhouse to your sales funnel so you can make the most of this new promising app.
Let’s dive right in.
Join relevant clubs and follow the right people
First of all, you need to have a clear idea about who your ideal clients are. You should then think about the clubs and rooms they would be hanging out in.
Before you join these rooms, make sure that your Clubhouse Bio is optimised for building a network. After your join request is accepted, it’s time to go through the profiles to decide which members match your client avatar. Make sure to follow those members so they can follow you back. This will enable you to build a following of people that are more likely to be interested in your product or service.
Create your own club on Clubhouse
Once you’ve identified your target client base and their interests, consider creating a club that’s built around those interests and pain points.
For example, if your product is a SaaS tool for real estate companies, create a club where you can discuss real estate topics as well as problems that your tool solves. By creating rooms to chat on topics that interest your potential customers, you’ll be able to build a focused and engaged community where you can establish yourself as an industry expert.
Share knowledge and add value – constantly
Whether it’s in other rooms or in yours, make sure to constantly share valuable knowledge and insights. Clubhouse is a collaborative app, you’re expected to serve and add value.
You can either host your own events or participate as a guest in other events that are related to your industry. Aim at hosting at least one Clubhouse session per week, and give your followers a reason to tune in by sharing valuable content and keeping topics fresh. Sharing your brand story and adding as much value as possible is an effective way to generate marketing awareness.
Clubhouse is more focused on voice communication. You can take advantage of that by adding a CTA at the end of the session to let your listeners know what you want them to do next. That CTA can be something like “if you need more help/info, feel free to DM me on Instagram”. You can also refer them to your new Clubhouse room.
Use a powerful tool to capture leads
Now that you’ve built a following on Clubhouse, it’s time to start generating leads.
As we’ve mentioned earlier, lead generation on Clubhouse is a bit tricky. Therefore, a lead generation tool can serve you well.
There’s a handful of link bio tools out there (LinkTree, Shorby, etc). However, very few focus on lead generation. That’s why we’ve put together Biolinks.app
Biolinks.app is a link bio tool with more focus on lead generation from social media platforms. It makes it easy to actually capture leads rather than just share links.
Biolinks is built around three principles:
- Know your audience
- Give them a killer hook or offer that they can’t resist in exchange for their name, email, or phone number
- Give it to them in the easiest and quickest way possible
With Biolinks, you can make the most of your Clubhouse Bio by adding lead magnets and strong CTAs to send traffic to your other social media profiles. Or even to your Clubhouse event room.
Another important feature that Biolinks offers is the ability to add a custom domain. This allows you to effectively assign any Biolinks page or domain of your choice. The idea is to create a short and memorable link that gives people the impression that you’re genuine about adding value and not just trying to sell your product or service. And that’s an effective way to drop traffic in.
You can watch the video below for more details:
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There you have it. We’ve shared what we believe are the best strategies to generate leads from Clubhouse.
Clubhouse is still a new platform, and we’ll likely a lot of changes in the way it operates in the future. However, the sooner you hope on this app the more you’ll be able to get out of it. We can assure you that it’s already on your competitors’ radar.
If you follow all of the steps above, you’ll be able to see how this new social app can be a goldmine in terms of gaining brand awareness and generating high-quality leads.